Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity Net Worth 2026
We recently told you all about the Korean family behind "Baby Shark," and how they've has made $125 million from the catchy tune. Kim Min-seok...
⚽ Professional Athlete · Updated: October 03, 2026 · 3 min read · FamsWorthHQ Financial Desk
Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity — Estimated Net Worth & Financial Dossier
Executive Summary:
We recently told you all about the Korean family behind "Baby Shark," and how they've has made $125 million from the catchy tune. Kim Min-seok co-founded SmartStudy Co. in 2010. Now, we've just learned that another Kim family member is raking in the cash thanks to a lucrative license to make and sell Major League Baseball branded clothing, ball caps, and bags. Kim Min-seok's uncle, Chang-soo Kim, and his family have a net worth of around $1 billion thanks to their 54% stake in F&F Co., and all that MLB merch.
Shares of the Seoul-based F&F Co. nearly tripled in 2019 after signing the deal to sell MLB merch in China. In June 2019, the company launched an online store on Alibaba's Tmall and garnered more than 3.5 million visitors in two months. In December, F&F Co. opened two brick-and-mortar stores in Shanghai. F&F also has a licensing deal with the Discovery Channel to sell outdoor apparel under the brand Discovery Expedition.
Verified Wealth Dossier
Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity — Financial & Wealth Report PDF
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💰 Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity Financial Profile OverviewVerified Benchmark
Estimated Net Worth
$686.9 Million
Annual Salary / Earnings
$70.1 Million / year
Monthly Income
~$5.8 Million / month
Primary Wealth Sources
Salary/Contract, Endorsements, Investments, Media Appearances
Known Assets & Portfolio
Real Estate, Luxury Vehicles, Business Investments
Nationality / Origin
American
Industry / Category
⚽ Professional Athlete
Data Last Updated
November 2026
Biography & Early Wealth Journey
Jonathan Daniel/Getty Images
Chang-soo Kim studied at Kyung Hee University and Yonsei University. He got his start at Samsung Publishing, the publishing business founded by his father. His older brother now leads that company, which is the second-largest shareholder of "Baby Shark" creator SmartStudy. The 58-year-old turned to fashion in the 1990s by introducing foreign labels including Benetton to the local Korean market. Today, F&F manufactures and markets men's and women's apparel, sports clothing, bags, hats, and other accessories under licensed brands including such as Renoma, Elle Sports, its own brand, Banilla, and, of course, the MLB.
F&F Co.'s revenue for January through September was up 38% to $493 million from a year earlier. The company was founded in 1992 and plans to open up to 10 stores in China in 2020. In 2018, Kim shared is plans for expansion with the local newspaper JoongAng Ilbo, saying:
Primary Income Streams & Multi-Million Contracts
"There's no country like Korea that spends so much on clothing as compared to national income. Fashion can come alive in a place where there are lots of people who love fashion and are keen to catch on trends. Seoul will become the global fashion mecca after 10 years."
What is Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity's net worth in 2026?
As of 2026, Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity's estimated net worth is $686.9 Million.
How does Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity make money?
Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity generates income primarily through Salary/Contract, Endorsements, Investments, Media Appearances.
What are Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity's biggest assets?
They maintain a diverse portfolio including Real Estate, Luxury Vehicles, and Business Investments.
How much does Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity earn per year?
Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity brings in approximately $70.1 Million in annual earnings.
Is Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity a millionaire or billionaire?
Yes, Uncle Of Baby Shark Becomes Billionaire Thanks To Mlb Licensing Deal | Celebrity is a millionaire.
Financial Valuation Disclaimer: All net worth figures, annual salaries, and asset estimates presented on FamsWorthHQ are formulated using publicly accessible data, corporate filings, industry contract disclosures, and proprietary statistical modeling. Unless explicitly designated, figures represent estimated calculations and should be referenced for informational and comparative entertainment purposes.
