Biography & Early Wealth Journey

On the company's website, Williams stressed that Serena Ventures serves a unique purpose. Her goal is to help women and people of color gain opportunities to reach success across a number of industries. Serena Ventures has invested in more than 30 companies in the food, fashion, health and wellness, and e-commerce industries.

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Serena Ventures will also mentor young founders and up and coming entrepreneurs. Williams is listed on the site as one of two employees, the other being Alison Rapaport, a former JPMorgan asset manager. Rapaport will help oversee asset management and determine new investments to add to the company's portfolio.

Primary Income Streams & Multi-Million Contracts

The company's portfolio includes several female-led companies, including nutrition company OLLY; LOLA, a tampon subscription service; online marketplace Teespring; and Tonal, an intelligent fitness system.

"I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries," Williams said in her announcement. "Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity."

Check out the full Instagram announcement below.

https://www.instagram.com/p/BwW4ajWHnM8/

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