Biography & Early Wealth Journey

Jenner and Kardashian are displeased with the way Coty is running the business. In July, Coty told investors that makeup sales at Kylie Cosmetics increased by a double-digit percentage from the previous quarter, thanks to wider distribution and the company's new Kylash mascara.

Kim Kardashian (L) and Kylie Jenner (Phillip Faraone/Getty Images for Baby2Baby)

Coty shares have steadily increased this year as the company has continued expanding both brands to a global scale. Neither Jenner nor Kardashian has commented on what specifically they don't approve of with the company's direction, but since their names are still affiliated with the company, they have a strong desire to protect their personal brands.

Primary Income Streams & Multi-Million Contracts

On the topic of brands — JAB is owned by the Reimann family, who, just a few years ago, learned their ancestors were Nazi supporters. The Reimann family is one of the richest in Germany and donated $11.4 million to charity after their revelation.

Kardashian might have an easier go of things since she didn't sell a majority stake. But Jenner gave up majority control of Kylie Cosmetics, which could prove to be a tougher road to navigate.

She'll likely have to pony up more money, too, since Coty has seen recent financial success. However, if Kylie Cosmetics was, in fact, overvalued during the initial sale, maybe a 51% stake would be worth less money today than in 2019.

It's going to be interesting to watch how everything unfolds. We've seen both Jenner and Kardashian display shrewd business tactics before; they'll have to do it again to regain control of their companies.

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