Biography & Early Wealth Journey

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Fashion 21 was filled with inexpensive clothing made by Korean-American manufacturers in Los Angeles. Every item in the store was chosen by Jin Sook. Merchandise was (and still is) turned over quickly. What was new, hot, and trendy was put at the front of the store. Industry analytics estimate than Forever 21 turns over 20% of its stock every week. That's twice the rate of other clothing stores. After the success of their first store, the Changs changed the name to Forever 21 and began opening new stores every six months. Today, the fast fashion retailer brings in more than $4 billion in sales from over 700 stores worldwide.

Don and Jin Sook Chang have built Forever 21 into a multi-billion dollar business with no advertising or marketing. The couple rarely grants interviews, and for many years, the Forever 21 company headquarters didn't even have a sign outside. Forever 21 is still a family business. Don is the CEO and Jin Sook is the Chief Merchandising Officer. Their two daughters, Linda and Esther, are also a part of the family business. Linda is a marketing manager and Esther is in charge of the brand's visual elements. The family lives in Beverly Hills. Don and Jin Sook Chang have a net worth of $5.9 billion.