Biography & Early Wealth Journey

The company asserts that trademark filings for "LA Rams" and "LA Chargers" are too similar to "LA Gear." Why? Because all three use "LA."

Jean Fang/Getty Images for LA Gear

According to filings with the U.S. Patent and Trademark Office, both the Rams and Chargers have been in settlement talks. But last month, the Rams offered a formal response to LA Gear's claim of ownership: basically, that it has no claim.

Primary Income Streams & Multi-Million Contracts

The Rams say LA Gear can't own the term "LA" because it's an abbreviation of Los Angeles, and a company can't own an entire city. The team also noted that in the past two decades, hundreds of trademarks using "LA" or "Los Angeles" in the clothing goods category alone have been granted.

Meanwhile, the Chargers and LA Gear are still in talks. However, it's highly unlikely that LA Gear emerges victorious here. Their case is pretty flimsy, at best.

That skepticism can be felt throughout the world of law, too. As Josh Gerben, a trademark lawyer in Washington, D.C. so eloquently put it: "The Cleveland Browns probably have a better chance of winning the Super Bowl than LA Gear does of winning this case."

Looks like LA Gear better become fans of the Dawg Pound.

Trending Wealth Dossiers: