Biography & Early Wealth Journey

As their video became more and more popular, and DeVore, Sr. and his wife leveraged it for more income, other people began approaching them for advice on how to make money through social media. Unwittingly, a new income stream was born. DeVore, Sr., now works as a social media consultant. Additionally, the video has been used in other venues, including a prominent spot in a Super Bowl ad starring Beyonce. The family was paid $12,000 for the ad placement, and a share of the ad revenue from the YouTube play, as a YouTube partner. According to Business Insider, between the usage and the YouTube revenue, they probably earned upwards of $138,000 for the Super Bowl spot alone. The family has also produced "David After Dentist" merchandise, including t-shirts and mugs.

In 2010, when the video had racked up around 54 million views, the family reportedly made $150,000. In subsequent interviews over the years, they have stated the same number, though the number of video views has more than doubled. They are fairly tight-lipped about exactly how much it is that they make per month. They do admit it is an appreciable amount and that it fluctuates. Estimates of their total income from the video range from $150,000 to nearly $500,000. The DeVore's manage the video on their own, and while that sometimes makes them worried that they are not asking for enough money from sponsors and advertisers, it also means that they are pocketing all of the revenue themselves. Whatever their actual income is, it has made for a fairly comfortable living. Not bad for a short video of a little kid coming home from the dentist.